Over the past week, I designed and developed Lüme. A conceptual landing page for a fictional sustainable fashion brand. While the products aren’t real (yet!), every pixel, scroll animation, and line of copy was crafted to feel like they could be.
The idea was simple: build an immersive, editorial-style digital experience that blends storytelling with modern frontend architecture. A place where organic aesthetics meet interactive design.

🔧 The Stack
- Vite + React - lightning-fast development with component flexibility
- Tailwind CSS v4 - clean, expressive, and now config-optional
- AOS (Animate on Scroll) - graceful fade-ins and storytelling rhythm
- SVG animation - custom falling leaves bring life to the background
- Scroll Snap - vertical story chapters that feel like flipping a book
Each section was built intentionally. From the hero statement down to the ambient footer CTA. The “Our Story” chapter features scroll-snapping narrative blocks. The product showcase scrolls horizontally with tactile momentum. And the final CTA footer rounds things off with a gentle invitation to “join the movement.

https://lume-showcase.netlify.app/